Career in Digital Marketing – Ultimate Guide for Beginners (2021)

A Career in Digital Marketing is the most promising and will be in the demand year 2021 and ahead.

Are you planning to build a Career in Digital Marketing but don’t know where to start?

Don’t worry! In this blog “Career in Digital Marketing – Ultimate Guide for Beginners (2021)”, I am going to cover everything in detail.

I will focus on every aspect like what is digital marketing, what is the scope of digital marketing, how to start a career in digital marketing, and much more.

 What is Digital Marketing?

Digital marketing is the process of marketing that utilizes the internet to promote products and services on digital media and platforms.

The various channels involved in digital marketing are search engines, social media platforms, email marketing to reach your target customers or audience.

With the help of digital marketing, you can find people interested in your products and services, interact with them and develop trust among the audience for your brand.

Scope of Digital Marketing

The scope of digital marketing is enormous and growing like anything. There are coming up more and more job opportunities in digital marketing. Hence the career in digital marketing is flourishing throughout the world.

Digital marketing promises you massive job opportunities. Also, there are ample opportunities to work as a freelancer and have the flexibility of work. Professionals who offer digital marketing services earn a decent income.

A career in digital marketing is not limited to several job areas but new and creative fields are also evolving, these new fields allow you to be an influencer, a YouTuber, an SEO analyst, an advertisement specialist, a freelancer, and so on.

The scope of digital marketing is showing huge success rates in terms of both salary packages and the number of jobs. This in turn results in improving the economy of the country.

As more and more businesses strive to stay relevant and competitive in the digital marketplace, there will be growing demand for qualified and experienced digital marketing professionals. So a career in digital marketing is the right choice for anyone that wants to work on the cutting edge of this digital revolution.

Need for Digital Marketing

Each and every business have different goals in mind. But most common is to grow the business by reaching more people and convince them to buy their products or services. To do this effectively, you cannot ignore the power of the internet and digital platforms. This makes the need of digital marketing very much necessary for every business.

Every company needs the services of digital marketing agency or they hire specialized people in digital marketing to implement the right digital marketing strategies.

This itself says that there is increased demand for people who have knowledge in various areas of digital marketing. It has become a very lucrative option and the career in digital marketing has tremendous opportunities.

Skills required to make a Career in Digital Marketing

A career in Digital Marketing is obviously very promising but it requires a certain set of skills. These skills can easily be acquired with a certain amount of hard work and persistence. The major skills required to make a career in digital marketing are:

1. Analytical bent of mind
2. Knowledge of keywords analysis
3. Able to understand customer behavior
4. Excellent writing skills
5. Good interpersonal skills
6. Critical Thinking
7. Multitasking
8. Adaptability and creativity
9. Great learner and curious
10. Goal-oriented

Qualification Required for Career in Digital Marketing

A career in Digital Marketing can be started without having any special qualifications. With the help of courses, skills, certifications, and internships you can start your career in digital marketing.

Although it is a very broad field and the specialized qualification can help you get higher positions with a decent salary. The qualifications for different positions may vary for different positions.

It is preferable to get a bachelor’s degree in marketing, advertising, or an MBA. Now so many universities have started specialized graduate and postgraduate programs in Digital Marketing itself.

Digital Marketing Jobs in India

JOBS	LINKEDIN	NAUKRI	Times Jobs
Digital marketing	14 186	27998	49360
SEO executive/SEO manager/SEO analyst	278	3551	772
Search engine marketing	2000	4573	39517
Social media marketing	225	81700	37058
Web analyst	2000	16970	31
Content marketing	5000	4450	39382
Email marketing executive/manager	5000	2748	38665

 Note: The jobs data shown above is collected in Dec 2020. It is subject to change.

 Job Roles in Digital Marketing

Although there can be various roles in the Digital Marketing field, I am mentioning some potential roles and their responsibilities

ROLE	MAJOR RESPONSIBILITIES
Digital Marketing Manager	Strategy formulation, Implementing marketing strategies and campaigns, analytics reports, creating & maintaining an online presence, etc.
SEO Specialist	Responsible to boost website traffic through on-page & off-page SEO (search engine optimization), keyword research, implement SEO strategies, analyze and maintain performance reports
Search Engine Marketer	In-depth competitor & website analysis, developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, analysis of campaigns, and results achieved.
Social Media Marketer	Develop social media strategies, implement social media campaigns and strategies to increase audience engagement, and promote brands via social media platforms.
Web Analyst/Data Analyst	Responsible to do in-depth market research & analysis, create reports using website analytics tools.
Content Marketer	Write SEO-friendly content, modify, edit & optimize website content, drive more organic traffic, increase engagement through quality and valuable content.
Graphic Designer	Design attractive and engaging graphics for blogs, social media, posts, emails, and other promotional material.

Salaries in Digital Marketing Career 

JOB ROLE	AVERAGE ANNUAL SALARY (0-3 YRS OF EXPERIENCE) IN RS.	SALARY RANGE (LPA) IN RS.
Digital Marketing Manager	4.8 Lacs	2.1 to 10
Seo Specialist	1.75 Lacs	1.2 to 5.25
Search Engine Marketer	3.7 Lacs	2.58 to 7.37
Social Media Marketing Manager	2.5 Lacs	1.80 to 7.45
Web Analyst	2.7 Lacs	2.2 to 7.66
Content Marketing Manager	3.4 Lacs	2.5 to 10
Email Marketer	3.7 Lacs	2.2 to 10

Data source: AmbitionBox

How to Start a Career in Digital Marketing

Now, you must be wondering how to start a career in digital marketing? Here are few tips which to help your start your career in digital marketing:

1.    Learn to build skills

As digital marketing requires several skills, so to start your career in digital marketing you must learn these skills.

You can be well versed in these skills by learning social media, e-mail writing, content writing, copywriting, online advertising, social media, SEO, graphic designing, etc.

2.    Create your personal portfolio

Once you have developed a skill in marketing management, web development, copywriting, designing, or anything you are ready to enter into the digital marketing world. Now you need to have an online presence of your own. The best way to do this is by building a portfolio to create your own digital presence and build your personal branding.

You can build your personal portfolio by creating your own blog, keeping your Facebook page and other social media pages ready and optimized with content that reflects your skills publicly.

3.    Go for an internship

Digital marketing is a practical subject and the more you practice the more you learn. So the experience of handling in projects from different verticals will polish your skills and make you confident.

Go for an internship to enhance your practical exposure even if you don’t get any stipend. Once you have the practical experience you are surely going to get a better job. So don’t skip internships and run after jobs immediately after taking any course.

4.    Get professional certifications

It has become very easy to enroll in any online courses and get certifications. These certifications help you gain credibility to get a job.

You can choose a specialization of your interest and earn a relevant professional certification to improve your chances of getting a better job.

Some of the popular online portals are Udemy, Upgrad, Simplilearn, Google, etc. for both free and paid certifications

5.    Start networking

Start networking with people working in similar fields, or people who are in top positions in this field.

Try to build connections with them either personally or through online mediums like LinkedIn, Facebook, Instagram, etc.

You can show your work and ask for their feedback or suggestions and ask for job referrals at a later stage.

6.    Stay updated by following influencers

Digital marketing observes very rapid changes with Google algorithm updates, Facebook and other social media algorithms, and so on. In order to be aligned with these changes, you must follow the influencers and bloggers who share important industry insights.

This you can do by following popular blogs and other platforms where you can learn the updated information pertaining to digital marketing.

How to learn Digital Marketing Skills

There are so many sources to learn digital marketing. You can learn various blogs for free like Moz, Hubspot, Neil Patel, Ahref, etc. There are free certifications from Google, Facebook, Hubspot, etc.

So many YouTube channels are also there that shares digital marketing knowledge.

But as a beginner, you may find it overwhelming to know and learn all these. Also, you will also not get all the knowledge in a sequence that is easy for you to learn and understand.

Are ready to learn digital marketing right from the beginning? Then, InfoTalks provides Digital Marketing Specialist Program that covers 20 + modules with more than 150 videos and Support too.

Also to mention that this online course is in Hindi and you will get to learn each and every aspect of digital marketing in detail.

In case you want to attend our live online course, please contact us for the next batch dates.

Final Thoughts

A career in Digital Marketing has huge potential. And digital marketing is gaining momentum with the digital revolution. As more and more businesses want to be online, digital marketers will always be in demand.

I have tried to sum up all the relevant information in the blog “Career in Digital Marketing – Ultimate Guide for Beginners (2021)”.

I hope the above information is surely going to help you start a career in digital marketing.

Also Read:

Points to consider while choosing the right career for a bright future

Complete Digital Marketing Guide with Strategy

Scope of Digital Marketing in India – Career and Job Opportunities

How to Learn Digital Marketing Course? Online Training Vs. Offline Training