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What is Google Merchant Center?

Google Merchant Center (GMC)

Google Merchant Center is a digital platform     Where online retailers upload product data that fuels Google Shopping Ads (formerly Product Listing Ads).    Within the GMC, you also provide information about your eCommerce store, shipping, or taxes.   All the products you see when you do a Google Shopping search have been uploaded using the GMC.   The GMC also serves as a source of information for the unpaid, organic product listings Google recently introduced in the Google Shopping Tab.

How Google Merchant Center Works?

1. You will need a Google Account in order to set up a Merchant Center Account.   2. The next step is to provide Google with your online shop information Like the Business name, Physical address, Customer service contact, Your Shop Domain, and a couple more basic information.   3. Then, provide your Product Information in a format that meets Google's feed requirements.    You must include for each product in your data feed a Unique Product ID, Title, Link to the Product on your website, Price, A link to an image for the product, and a description.

Once you have your feed set up, you can submit it to GMC. DataFeedWatch can help you optimize this process.   To maintain the ‘Active’ status for your products and run ads continuously you have to submit your product data every 30 days.   Although, you should do it more often if the data in your feed changes.   This includes when you add new products, remove old products, items go out of stock, prices change, a special sale kicks in etc.  You can update your feed as often as four times a day.  4. To run Shopping Ads, you will need to link your Google Merchant Center account to your Google Ads account.

Is Google Merchant Center Account free?

Google Merchant Center (GMC) account is free to set up and use.   While advertisers may choose to utilize it exclusively for free product listings on the Google Shopping Tab,    the primary reason for having a GMC account is usually to run Shopping Ads - a paid form of product advertisement.   If you run Google Shopping Ads, you will be billed via your Google Ads account.

Benefits of Google Merchant Center

It is a gateway to advertising your products with Google Shopping.    It allows you to store essential product information needed to generate and serve your product ads to potential customers.    Without Google Merchant Center (GMC), your products will not appear on Google Shopping.    Also, you cannot create Product Ads unless you add sufficient product information to your GMC account.

If you sell products directly to consumers, Google Merchant Center is one of the tools you need. It should be an integral part of your overall digital marketing strategy.   If you are not yet using Google Shopping to reach more online shoppers and increase your sales, now is a great time to start.    Google Shopping increases your brand’s visibility on Google and can drive highly qualified leads to your website.  The best way to get the most out of this tool is to work with a Professional Google Merchant Center Management Services Company.    InfoTalks Is such a Professional and experienced company in this field

InfoTalks offer Google Merchant Center Management Services in India and overseas to ensure more leads and higher conversions