Why Google Business Listing is Important for Every Business? | Importance of Google Business Profile
Internet is penetrating every part of the world and people searching everything on Google. So for a business to grow, a Google business listing is very important.
Google My Business offers every business big or small a wonderful opportunity to appear in Google search results. Above all the best thing about creating a Google My Business listing is that it’s absolutely free!
Let us understand the topic in detail in this blog “Why Google Business Listing is Important for Every Business?”
Table of Contents
What is Google Business Listing?
Google business listing is a listing on Google that appears when potential customers are searching for your business name, product, or service. It is a free marketing tool for businesses to allow customers to quickly find all of their contact details in one place.
We all know that Google is the most popular search engine in the world with a market share of more than 70%. So creating a Google business listing on Google makes it easy for you to provide necessary information to your target area and promote your business in an economical way.
What is Google My Business Page?
Google My Business (now Google Business Profile) is a free tool by Google for every business. This tool allows you to promote your business website and business profile on Google search and maps. Google my business page display important information about your business like contact details, product, and services, website address, etc.
By creating your Google My Business account, you can reach more customers. With the use of Google my business features, you can post updates, photos, images, and much more.
Google Business listing is free but it is a necessity for every business. Even if you are operating online with no footfall of customers you should still have Google My Business Page.
What can you add to Google My Business listing?
Google My Business listing displays a series of information about your business. You can add the below details about your business:
- Business Name
- Phone Number
- Business Category
- Areas you cover
- Opening hours
- Link for Appointments
All this information can be added and customized to your business. Based on these details, Google will show your profile on the search results on the relevant searches made by users.
For example, when I am searching for a product or service on Google which you are dealing, and you are nearby, your listing could show in the results provided your Google my business profile is fully optimized.
Why Google Business listing is important for every business
This is a very notable stats that 46% of the searches on Google have local intent. In spite of the fact, so many businesses are yet not able to take the advantage of this free marketing tool i.e. Google My Business platform.
There are enormous benefits that a business can get with Google business listing. Let us understand in details the importance of Google Business listing:
1. Google map searches
The next most important factor that consumers consider when searching for a local business after reviews are proximity to their location. Now that everyone is having a smartphone, it is easy to narrow down the searches based on the nearby location.
You can simply create your Google business listing and complete the verification steps. After doing this your store location will start to pop up for local searches too. This is definitely an amazing benefit that allows users to instantly see your profile and how close you are to their location.
For example, if you own a pest control business, having a Google business listing will allow you to show up for searches as shown below:
2. Google Local 3-Pack
If you are visible in Google Local 3-Pack, then you are surely going to be flooded with a lot of leads. Businesses are trying different tricks and techniques to boost their local ranking and show up in Google 3-Pack.
A business that shows up in Google’s 3-pack listing gets a massive 700% boost in clicks over brands that don’t. In order to be in Google 3-Pack first, you need to list your business on Google my business. These listings not only show users where your business is located on Google Maps but they also appear before organic results.
3. Gain Trust from Customers
With more and more businesses all over, it is difficult for customers to trust the brands. But customers trust the brand that is visible on Google. This is because Google only lists the business with multiple verification’s multiple verification steps. Thus Google creates a trustworthy environment for the users.
So listing your business on Google help you gain trust from customers. This will bring you more leads and sales.
4. Ratings and Reviews Boost Your Appeal
Apart from other things, one major factor that influences potential customers’ buying decisions is online reviews. It is a normal tendency of the buyers to go through the online reviews before making the final buying decision. Customers will be able to rate and review your business online when you have a Google business listing.
You are surely going to gain more and more positive reviews, as long as you are delivering quality products and services. With the help of reviews from genuine and real customers, you can appeal to potential customers more effectively.
5. Organic Boost Traffic and Sales
Google my business listing help you immensely to boost traffic to your website. Most local businesses find it difficult to attract traffic to websites.
People trust the brand which has a Google listing and end up buying the products and services. A business with a local listing is 70% more likely to attract location visits from browsing potentials. So eventually more sales for
6. Learn more about your Customers
The more you know about your customers the more you will be able to satisfy them. The “Insights” section of Google my business page gives you valuable analytics that brings you information like who your target customers are, how they are engaging with your business, and much more. With the help of these insights, you can improve upon and decide what is going to work for your products and services. Also, you will be able to modify and develop marketing strategy performance depending upon the kind of customers your business is attracting.
7. Help your business to rank high
The more genuine, authentic, consistent, and quality information you provide to Google, will help you rank higher in searches and maps results. Google likes your business based on the information provided and the best way to feed this information is by listing and optimizing your Google my business page.
8. Increase customer engagement
Google my business profile provides enough options for engagement. Prospective customers can directly access your website or call you with one click or tap. Customers can easily book an appointment or reserve a table directly through a business listing.
9. Free Advertising on Google
If you run a Google Ads campaign, you are definitely going to get to the top of Google. But this will be going to increase your budget or marketing expenses.
The best and freeway to be on the top of Google is by improving your SEO, which is mainly content-driven. This way is going to take more time to build up your authority and is more sustainable.
On the other hand, A Google My Business listing offers fast and free advertising on Google. What you need is to create, claim and verify your listing. But to be on the top you need to optimize your profile. It is the best way and can see results more quickly as compared to paid ads which are expensive and organic search results through SEO which takes considerable time and effort.
So the point is that Google my business is a free marketing strategy that is very much cheaper than paid ads and faster than SEO – not to mention easier than both.
10. Give the business a competitive edge
Google my business displays the essential information and brief description to help users quickly find out what your business is offering and what they are looking for.
An effective description offers a snapshot of your business, includes the relevant keywords, and displays unique and relevant features of your business. This gives you a competitive advantage over your competitors who don’t have their Google business listing or even if have but not fully optimized.
Google search results are getting more and more strong with a lot of features. The benefits of Google business listing for local businesses are enormous for every business.
Irrespective of your business size, you are going to get more sales and profit from creating a Google My Business page. With this free tool, you have the option to enhance your visibility on Google.
In this article, I have tried to explain “Why Google Business Listing is Important for Every Business?”. I hope now you will surely list your business on Google my business (now Google Business Profile). It plays a very major role in the local SEO of your business.
To find out more about how local SEO can be helpful to your business, you can contact InfoTalks, the Best SEO Company in Lucknow serving clients all over India and overseas.
You can get a free consultation from our SEO experts so we can empower you with what you need to get on top of your online reputation.