Marketing has changed its pace and traditional marketing replaced with digital marketing.
Usually, all startups are adopting digital marketing for their business growth. Not all digital marketing strategies are equally effective for startups. Some strategies might work for you while not others.
So here in this post “The Most Powerful Digital Marketing Tips for Startups” you will learn where to focus more to get desired results at the least possible cost.
Let’s dive into the detail.
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Digital Marketing Tips for Startups
Every business is adopting digital marketing as the primary way of promoting business. Digital Marketing has a very vast scope so startups should not get into everything right from the beginning. But the right strategies and tips will surely be going to help them in getting desired results.
Mentioning below powerful digital marketing tips for startups:
1. Build Your Brand and Online Presence
The first digital marketing tip for startups is to build your brand and establish your online presence.
Branding is very important for every business especially when you need to take it online. If you have a good brand presence across online platforms, Google would love to show your brands in the search results. Also, users like to follow and engage with the brands.
Follow these useful tips to get started with your branding:
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Create a unique logo
A logo is the first thing that represents your brand’s identity. The logo should clearly specify your business. It should be prominent and should not be very complicated or too artistic. The color scheme should be properly selected and should go well with your website theme and color.
The logo will be used at all places like websites, social media pages, Google business pages, relevant directories, listings, and profiles.
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A professional website representing your brand
A professional website is a must for every start-up or business that is implementing digital marketing strategies. Most startups usually omit this and underestimate the importance of a website.
But a high-speed professional website is the basis of all your digital marketing campaigns.
Your website should not be fancy or so. But it should accurately represent your brand. It is the first place where the user starts interacting with your brand.
Through branding, you will attempt to get people to visit your website and subscribe to your email list. This way they become your loyal followers and eventually turn into buyers of your products and services.
You can create a professional website in four easy steps.
2. Search Engine Optimization
Now you have built a professional website with all the relevant pages and details. Do you think visitors will land up there automatically?
Wrong!!
There is a number of service providers in your niche alone. How can your website come up on the top searches on the relevant keywords potential customers are searching for? Here comes the role of SEO (Search Engine Optimization).
SEO is helpful not only in improving traffic and search engine ranking but also builds trust too.
Search engine optimization is a must for every startup.
SEO is a slow and ongoing process. It takes a couple of months to view the substantial results. But you need to be consistent and keep track of it to improve the strategies on a regular basis. I personally use SEMrush, this is an all-in-one tool for all your SEO needs.
With SEMrush you can do the keyword research, monitor your competitors, and track your SERP rankings, etc. There are several other features that can help you in improving your SEO.
Although many startups may find it challenging to do SEO for their website. You can always hire an affordable SEO company that can do the task for you.
3. Raise Brand Awareness with Social Media Marketing
No one can deny the importance of social media as a powerful marketing tool these days.
There are several benefits of social media marketing:
- Improves exposure and traffic.
- It helps you develop loyal customers.
- It generates leads by improving your search ranking.
- Increases sales.
- Build brand awareness and trust.
- Acts as social proof.
Tips to grow your brand on social media
To build your authority on social media you need to create content regularly that adds value to the visitors. Consistency is the key and engagement with your audience is also most important.
You need to choose the right platforms based on your target audience.
The posts on your page should not directly market your products and services. First, you should deliver some value and gain the trust of the audience. Gradually they will become your paid customers.
All these things take time and a bit of expertise. That’s why startups hire a social media agency to handle all the social media work.
4. Pay-Per-Click Marketing (Google AdWords)
PPC marketing is a method of using search engine advertising to bring visitors to your website. Pay-per-click marketing is a powerful marketing tool to generate leads and sales for startups.
Pay-per-click advertising offers many practical advantages like:
- With the right ad, you can reach your customers at the right time.
- It gives you high ROI as you have to pay only when an interested person clicks.
- You have full control over how much to spend.
- It gives you instant results.
- Possibility to optimize based on data and insights.
This is to remember that running a PPC ad needs expertise as it exhausts the budget quickly. So it is always advisable to learn it properly or hire some experienced PPC Agency to perform the work for you.
5. Influencer Marketing
Influencer marketing is getting very popular very fast. It is a highly effective tool for startups to grow their brands fast. Moreover, it is very economical as compared to traditional marketing.
Below are the benefits that encourage startups to adopt influencer marketing:
- Influencer marketing is economical and effective than other promotional strategies.
- Influencer marketing is easy to implement.
- It builds trust with its word-of-mouth aspect.
- Since influencers authenticate the brand, it improves the chances that more Customers will engage with your brand.
6. Content Marketing
In the field of digital marketing, it is said that content is the king. So content marketing is very important when it comes to B2B or B2C domains.
Content marketing is so effective for the following reasons:
- It increases visibility for your brand.
- With the help of content marketing, you can build lasting relationships with your customers.
- It enhances brand awareness and brand recognition.
- You can easily build credibility and brand authority.
Content marketing also supports your SEO and SMO efforts. As you are doing content marketing you will have more content in the form of blogs, social media postings, etc.
But you must remember that it won’t fetch you instant results. It takes time and effort before you start observing the results of your content marketing efforts. Although it may be time-consuming but has a very long-lasting and positive impact.
7. Re-targeting Ads
Re-targeting Ads is another digital marketing tip for startups. It is a means of marketing in which you focus on the people who previously visited your website by showing relevant ads to them.
When a potential customer visits your website, a pixel is placed on their web browser.
Whenever the customer visits other sites afterward, the re-targeting platform is alerted by that pixel and the customer is shown the relevant ads based on the pages visited by him on your website.
This needs expertise but with the right re-targeting ads campaign startups can convert your earlier visitors and improve your conversion rate.
8. Affiliate Marketing
Affiliate marketing can go together well with influencer marketing. It is a common tendency that people tend to buy a product that any influencer is recommending. It will help you bring more sales. So it will be a better idea to integrate it with the influencer marketing campaign.
In affiliate marketing, you offer a commission to your affiliate partner on making sales via them. The commission rate you can decide upon either a flat rate or on slabs.
You can create a separate panel for affiliates. Through the panel, they can create their own affiliate link which they will use on different platforms to promote your products and services. Also, they can keep a track of sales and commissions earned.
9. Referral Marketing
Nowadays referral marketing is also a way to promote your brand. In this method, your existing customers refer your brand to their friends and families.
This will be done via referral code which they will be sharing and once you get any leads out of that they will get some referral commission or freebie or discount. This can motivate the existing customers to refer more people and hence you will get more leads and sales.
10. Email Marketing
Email Marketing is still one of the most effective ways of marketing your products and services. Although not all startups are able to harness the power of email marketing but those who do it well get amazing results.
Startups can run email campaigns to circulate newsletters, new product launches, some value additions, and so on.
You must keep in mind some tips on launching a successful email marketing campaign:
- Make your subject line catchy, engaging, and benefit-rich. The success of email campaigns depends very much on the subject lines.
- Don’t use jargon in your email copy. It should be plain, error-free, and persuasive language.
- Use proper numbering, bullets, and subheadings. Break up text into paragraphs and points so it’s easy to read.
- Mention the benefits, you’re going to offer.
- Emails should be optimized for mobile devices.
- Always include a professional email signature.
There are several email automation tools available in the market. You can select any one based on your need and budget. My personal favorite is ConvertKit.
Wrap Up
Building a successful startup in today’s competitive world is not an easy task. But with the right digital marketing strategies, you can beat the fierce competition and take your business to new heights.
Using the digital marketing tips for startups you can create the best marketing strategies and stand out from the crowd.
Do you want to add any digital marketing tips for startups to this list? Share them in the comment section below. I’d love to hear about them.
Priti is a mompreneur, blogger and digital marketer. She is a co-founder of InfoTalks. Passionate about internet marketing and love to share the same in the form of blogs.
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