The goal of your business website is to attract and convert customers or clients so all your site’s visuals copy, and elements should be displayed and designed in a manner that your target customer would resonate with
Since a huge portion of website visitors are now browsing the web via their mobile or tablet devices. It’s only logical for you to make your website mobile and tablet responsive as well.
No matter what page of your website a visitor lands on. It’s your responsibility to direct them towards the next step that they should take. This is where calls-to-action or CTA’s come in use.
All within a few seconds, your website above the fold should immediately grab the visitor’s attention. Let them know how your business can solve their problem or help them reach a goal and invite them to take some form of action.
Encourage visitors to keep returning to your website through blogging – a content marketing strategy that aims to attract and convert your target customers by providing high-quality, engaging content on a consistent basis..