What is a Permalink? How to Make SEO-Friendly Permalink

What is a Permalink? Complete Guide on how to make SEO-Friendly Permalink
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What is a Permalink? Complete Guide on how to make SEO-Friendly Permalink

As a new blogger, you must have a question “what is a permalink?”.

In this blog post I am going to explain about:

• What is a permalink?
• Characteristics of permalink,
• Importance to permalink in SEO
• How to create SEO-friendly permalink?

Let’s start….

What is Permalink?

A permalink or permanent link is the URL (address) of a web page. It is called a permanent link because it is intended to remain unchanged throughout the lifetime of a page. Permalinks are usually simple i.e. as plain URLs making them easy to type and remember.

What are the Characteristics of a Permalink?

You must know the characteristics of a permalink. Let us start with a brief introduction to URLs.

Every single page published on the Web has a unique Uniform Resource Locator and is known as a URL in usual practice.

The URL represents the address of a page and is expected to remain unchanged as long as the page is published on the Web. This is the reason, it is called a permalink.

The permalink structure of a website is a term that describes what the permalinks of each page will look like.

Don’t get confused about the relationship between permalinks and permalink structure and how it affects your SEO.

I am going to explain this with an e.g. of a permalink: https://infotalks.in/free-blog-or-paid-blog/

Here you can see a permalink consists of two parts

1. The website domain
2. The page slug

permalink structure is made of domain name and slug
How does Permalink look like?

The website domain may contain the protocol, such as https:// or http:// and or www.

The page slug comes after the domain slash (/).

The maximum length of a permalink can be 2083 characters, but generally, it is always better to keep it short.

What is the Importance of Permalink in SEO?

Basically, the permalink plays an important role in SEO. Smartly chosen permalink can increase the rankings of the search engine of that page or post.

Catchy permalinks are also easily remembered, due to which more and more users are attracted to that post or page.

Believe me, a permalink is as important as the title of the post or page in SEO. Most of the new bloggers ignore this thing and later observe the negative impact on SEO rankings.

How to Create SEO-friendly Permalink?

You must always keep in mind to keep your permalink SEO friendly. Let us understand the best practices to make SEO friendly permalink:

1. It should start with https

This specifies that the webpage is secure. It simply means that any information transmitted between the web browser and the webserver is encrypted. Google gives very much importance to a secured web page.

2. It should be short and descriptive

An SEO-friendly permalink should be short without having unnecessary information but at the same time, it should clearly signify what a page is about.

For example, look at these two permalinks:



So, one can easily find out by looking at the first URL what it is about. On the other hand, the second URL contains information that’s not going to help users or search engines.

Usually, a permalink is shown in the search engine result pages i.e. SERPS and thus it is important to be meaningful too.

3. Permalink should include SEO keywords

SEO keywords are the search phrases users type in a search engine’s search box.

SEO keywords are the phrases that users type in a search box of search engines.

When you include those words or phrases in the permalinks, you give search engines a strong indication that the content of a page. By doing this you increase your chances of ranking high on those keywords.

Not only this but by seeing your permalink the visitors can also expect what they are going to expect.

4. Words in permalink should be separated by dashes

You should not use any special character in the permalink and every word should be separated only by “-“ i.e. dash.

5. Permalinks are lowercase

Some web servers treat the uppercase characters differently, so to avoid any such problems always use lowercase in the permalink.

6. Should not include stopping words

Do not use any stop words in the permalinks like a the, and, on, is, of, you, etc. These common words don’t add any value in understanding the content of a pages

For example, some common stop words “a”, “the”, “on”, “and”, “is”, “of”, “you”, and other similar words.

What is Permalink in WordPress?

We all know that WordPress is one of the most popular CMS platforms. It is the first platform to use the term ‘Permalink’.

You will find the ‘Permalinks Settings’ under SETTINGS.

permalink settings in wordpress

You will find a number of options for setting up the URL structure of your blog posts. It is to mention that the best setting is the “Post Name”. But it should not contain any unnecessary information.

When you publish a new post, WordPress will pick the title and separate it by ‘-‘ i.e. dash to make it a permalink. But if your titles are a bit lengthy, you must use only a key phrase as the permalink.

Wrap Up

Here I end the blog “What is a Permalink? Complete Guide on how to make SEO-Friendly Permalink”. I covered what is a permalink, the importance of permalink in SEO, characteristics of permalink, and how to make permalink SEO friendly. I hope you could understand the topic in detail and If you have any questions or suggestions please comment below.


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