If you are in the real estate business, you must be aware of the right strategies for real estate marketing to boost sales.
The real estate market goes through many ups and downs and is dependent on various factors such as interest rates, economic conditions, and job growth.
But thanks to the internet and digital devices that every real estate business owner can promote their business using digital marketing.
This article “Right Strategies for Real Estate Marketing Can Boost Your Sales” is going to explain some of the key strategies that can help to expand your real estate business.
Table of Contents
Strategies for Real Estate Marketing
1. Identify Your Target Market
This is the number one strategy that you can use for real estate marketing.
So many real estate businesses and brokers focus on a niche market. By doing so they become an expert in that market. This gives you an idea about what’s driving the target market currently, what risks are involved, and most importantly where the market is headed in the short and long term.
For example, a real estate broker who knows the details about a new multiplex or budget residential project coming locally could change his marketing strategies accordingly.
2. Set a Budget for Marketing Expenses
If you want to successfully expand your real estate business, you must set a budget and stick to it. There hundreds of ways to spend your marketing money such as website building and maintenance, advertisement, traditional marketing methods, and so on.
But your spending must be according to your target audience. Like some of your audience might be fit for online marketing while people from the rural areas might require a different approach.
3. Build a Professional Website
This is the time when online marketing takes over traditional marketing due to its innumerable advantages. So the importance of a professional website can not be overlooked. I am talking about a professional website and not a regular website. If you are really serious to expand your real estate business a professional website is a mandatory thing to have.
A professional website focus on both aesthetics and functionality. It should be very fast, easy to navigate, have quality content, fully optimized high-quality sharp images, and so on. Don’t bombard your site visitors with too many ads. Also, ensure that you keep on updating it with fresh content and properties added regularly.
4. Search Engine Optimization as Real Estate Marketing Strategy
Search Engine Optimisation is the best way to generate leads on a regular basis. If you have a website you must look for on-page and off-page SEO.
To be visible on the top pages of the search engines on relevant keywords your SEO must be in place. It is a regular task and needs expertise to perform.
Also, it needs persistence and regular efforts to notice the desired result. For that, you need to take the services of the best SEO Services Company who can get you the best result.
5. Create a Google Business Listing
Creating a local business page on Google for your real estate marketing efforts is definitely prudent. Use the right keywords on your business page as well.
To create a local business page on Google, just go to google.com/business where you can start entering your business’s information, starting with its location. It’s always better that your Google business page is properly optimized. It plays a vital role in Local SEO. Local SEO gets you a lot of leads especially when you are targeting local customers.
To learn more about Local SEO you can watch the video below:
Reviews are very important for any business. People tend to make buying decisions based on the reviews you have on Google my business listing. Watch the below video to learn more about how you can use this amazing free feature to improve your sales.
6. Hire a Real Estate Photographers
Successful real estate relies very much on great photography. Bad photos reduce interest in even the fines of properties. It’s vital that you have amazing photos of your properties.
You must hire a professional photographer (preferably with experience photographing homes and architecture). If you have sophisticated cameras and equipment and are confident in your abilities, have your own hand at it.
7. Create Video Walkthroughs
People prefer video more than images. In the case of real estate video walkthroughs offer more insight into how a property is realistically represented. You don’t need to spend thousands of bugs to shoot video. It could be shoot on a high-quality smartphone or even with your camera.
This is a very powerful strategy for marketing real estate. This gives a better sense to the prospective buyer to allow them to understand what space truly looks like actually. If you can afford you it would be a better idea to splurge on a drone video by hiring someone. This actually creates a great impact on the viewers and improves the conversion rates.
8. Expand Your Social Media Presence
If your business is not on social media you are losing so many of your potential customers. You must create your business profiles or pages on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. The profiles must be fully optimized and managed.
You must share valuable content, posts, photos, and videos on regular basis. It must be shared in the relevant groups to create engagement.
Your social media signal also improves your SEO and ultimately the targeted audience and sales. Building your presence on Social media needs a lot of patience and perseverance but in the long run, it comes out as the most cost-effective marketing strategy for the real estate business.
9. Video Marketing as Real Estate Marketing Strategy
Videos speak more than images. Video marketing is one of the most powerful marketing strategies for the real estate business. You can create videos and upload them on the relevant sites.
The best way is to create a YouTube channel and upload the videos there. If you consistently upload videos with proper keywords, over a period of time you will have a good subscriber base and a boost in sales.
10. Develop Brand Awareness
Brand building is very important for the success of any business. And it is equally important in the case of the real estate business. For that, you need to have a professional logo.
Your business plan with your mission and vision statement should be ready. All these things help to convey your message to your prospective audience and clients.
11. Encourage Referrals and Word of Mouth
A powerful marketing strategy for real estate businesses is to build a system of referrals. You can promote this by integrating this into your email signature, by mentioning it in your social profiles, and so on. After a few successful transactions, you can network with your clients and ask them to refer to their friends and relatives.
To encourage people to do this is to offer something in exchange for referrals. You can offer Gift cards, cash vouchers, or just anything else that can attract people.
12. Publish a Real Estate Newsletter
Publishing a real estate newsletter is one of the best strategies for building client relationships. You can collect email through the lead magnet, local outreach, by running ads, or any other method.
Once you have sufficient email data, send your email subscribers the content they are looking for. These may include any useful information about the real estate industry.
13. Use Email Marketing Campaigns
With the help of email marketing campaigns, you can get amazing results. For that, you can use email marketing tools to build a proper sales funnel. You can send information about upcoming houses, new houses on the market, customer feedback and reviews, etc.
If your business is operating in different geographical areas, you must segment your data accordingly. Ensure that your audience gets mail relevant to them only.
14. Reach Out to Social Media Influencers
Reach out to social media influencers in the real estate market. You can find many in the luxury sector and real estate segments too.
If you could find out the right influencers on the right platforms you can collaborate with them. This is one of the low-budget marketing strategies through which you can get in front of thousands of prospective users.
15. Paid Ads
Paid advertisements on social media platforms like Facebook and Instagram work well in the real estate business. Google ads also perform very well to generate leads. If you have enough budget and want instant leads you must try paid ads.
But to run paid ads you need to be skilled in the field else you will end up wasting your time and money. It is advisable to take the services of a professional digital marketing agency that can do the task for you with better ROI.
You can go through the detailed presentation on Digital Marketing Strategies for Real Estate Business.
Depending upon the size of the real estate business the marketing strategy is personalized. It should represent your personal brand well. Marketing strategy helps you reach very likely clients. It all starts with a great SEO web design. Then start building your social media presence and local presence. Convert your subscribers and followers into email leads to where you can nurture them in a personalized way.
You may find the below video helpful to understand more about digital marketing for Real Estate businesses:
If you are not sure which way to go with your real estate marketing strategy. And you are struggling to find time to consistently engage people on social media and your website. You must hire an efficient digital marketing agency.